Case study · Truck sales platform
Magnum Truck Sales: a truck sales platform built around two jobs
The goal
What the business needed
Magnum Truck Sales needed a website that did two jobs well. Help buyers find the right unit fast, and get every inquiry to the right person instead of a shared inbox.
For a truck dealer, both matter more than a flashy homepage. Buyers decide on specs, and they often contact several dealers at once. The first useful reply usually wins the conversation.
What we built
The parts that do the work
Inventory filters
Filters built around how truck buyers search, so a buyer can narrow the lot to a few trucks that fit.
Unit pages
Each truck has its own page, so a buyer can see the unit and ask about it in one place.
Inquiry routing
Every inquiry is routed to the person who can answer it, instead of landing in a shared inbox.
“Our stock list used to live in spreadsheets. Now it runs itself and the site stays correct.”
— Sales Manager, Magnum Truck SalesThe result is a website that works the way a truck buyer shops: find the unit, ask the question, and get a reply from someone who knows the truck. It is the same approach behind our websites for truck dealers.
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